Meet Michelle Majuru – The Woman Behind Lift In Secret
Born in Zimbabwe and raised in Sydney, Australia, Michelle Majuru has always had a creative spirit. From a young age, she found joy in bringing ideas to life, whether it was through beauty, fashion, or problem-solving. Her natural creativity led her to explore different avenues- from freelance makeup artistry to content creation, all while balancing a career in Special Education, where she spent 12 years as a teacher.
While teaching, Michelle nurtured her passion for beauty and self-expression, working as freelance a makeup artist for brides, photoshoots, and special events. Her love for creativity extended beyond makeup - today, she works in the TV and film industry as a professional makeup artist, contributing to projects that bring stories to life on screen.
In 2014, she launched her YouTube channel, sharing insights on beauty, fitness, and fashion hacks. What started as a passion project quickly grew, and one particular video changed everything. Michelle posted a tutorial demonstrating how to tape breasts using sports strapping tape - a DIY fix she had discovered out of frustration with the lack of reliable support options. To her surprise, the video went viral, gaining over 2.4 million views and sparking a flood of messages from women facing the same struggle.
The overwhelming response made one thing clear - existing solutions weren’t working. Women were tired of strapless bras that slipped, sticky bras that barely held up, and boob tapes that weren’t inclusive of all skin tones. That’s when Michelle’s creativity and problem-solving mindset kicked in.
Determined to design something better, she developed Lift In Secret - a high-quality breast tape made for real women, real bodies, and real outfits. Unlike other products on the market, Lift In Secret is:
✅ Strong enough to lift and hold all day
✅ Hypoallergenic, breathable, and gentle on skin
✅ Available in multiple shades for a seamless, natural look
✅ A reliable solution without the discomfort or constant adjustments
But for Michelle, confidence has never been about a product. Lift In Secret isn’t about “fixing” anything - it’s about giving women the freedom to wear what they love without limitations. It’s about comfort, reliability, and feeling at ease in your own skin.
Her mission is simple: to help women ditch the discomfort, stop making outfit compromises, and feel supported - without the stress.
As Seen on Sunrise Plugapalooza!
Michelle’s innovative approach to fashion solutions hasn’t gone unnoticed. Lift In Secret™ was proudly featured on Sunrise Plugapalooza, one of Australia’s biggest morning shows, highlighting how her product is helping women feel comfortable and confident in any outfit.
Through her journey, Michelle has built more than just a brand - she’s turned her creativity into a solution that empowers women to embrace their style, feel their best, and step out with confidence - on their own terms.